Defining your brand identity is crucial. It gives your customers a clear sense of who you are through specific brand elements.
Brand Guide
Establish a cohesive look and feel of your brand so you become recognizable. Through creating cohesive branding elements I can help give you a strong brand voice.
Top sections needing established branding:
- color selection
- fonts/ typography
- key terms
This is a very crucial step in the marketing of your businesses and one that will help you become familiar and top of mind to your target audience over time.
Copy Creation / Editing
In addition to strong branding elements, your copy should be consistent everywhere it lives. From print to digital your voice should be cohesive. I’ll help you tell your story, grab the attention of your target audience, and build out custom content that is interesting, creative, and on brand.
Content should be consistent, especially on:
- your website
- blogs
- email marketing / drip campaigns
- newsletters
- white papers / one sheets
- digital and print ads
- social media content
- proposals / reports
Marketing Materials
Once you have your brand voice and elements established, it’s time to create marketing materials that marry everything together.
This is where the fun comes in! I’ll help you create eye-catching, creative marketing materials that you can use for print and/or digital purposes.
Some deliverables I love to create include:
- logos
- brochures
- one sheets/ white papers
- social media posts
- infographics
- email headers
- proposals
- reports
“Your brand is what other people say about you when you’re not in the room”
— Jeff Bezos
Want help building a cohesive brand? I’d love to chat!
Victoria Zelefsky
Baltimore, Maryland
VZ Creatives 